OpenTable Unveils New Suite of Item Features and Extends Cost Cuts into 2021 to Support Restaurants during the COVID-19 Crisis
Restaurants can utilize OpenTable to benchmark efficiency metrics, upgrade safety measures and more
San Francisco, CA ( RestaurantNews.com) Information from OpenTable exposes seated diners in the U.S. are still down between 30 and 50 percent year over year with the company forecasting 1 in 4 restaurants will permanently close as an outcome of COVID-19 Recognizing the struggle for the dining establishment industry is far from over, OpenTable, the world’s leading supplier of online dining establishment bookings and part of Booking Holdings, Inc. (NASDAQ: BKNG), is rolling out a suite of functions and extended rate cuts through March 2021 to support restaurants during the COVID-19 pandemic.
Extended Open Door Rates into 2021
As the restaurant market continues to struggle with the impact of COVID-19, OpenTable is extending its Open Door rates which waives subscription and cover fees in the US, Canada and other select markets through March2021 Restaurants interested in taking part can ask for extra information here
” We are now 6 months into a global pandemic and the restaurant market continues to be in crisis,” said Debby Soo, CEO of OpenTable. “We are dedicated to doing our part to ease the concern, so we’re offering our restaurant innovation totally free through March 2021 and will continue to concentrate on structure products that our partners need today.”
OpenTable’s brand-new benchmarking tool assists dining establishments make notified choices
Is a sluggish Tuesday night typical in the neighborhood or special to that dining establishment? Is a $60 cover above or below average compared to close-by dining establishments? Utilizing anonymized and aggregated data from thousands of OpenTable restaurants, restaurateurs now can benchmark performance metrics like restaurant activity, spend and evaluates versus other OpenTable dining establishments in their location. OpenTable will recommend which actions restaurants can take like running a marketing campaign or managing guest examines to assist them grow their company.
Security Precautions Feature
Today, when diners choose a dining establishment they also may would like to know what precaution they can expect. OpenTable’s brand-new ‘Security Safety measures’ tool permits restaurants to update their profile with a total list of the health & safety procedures they have in location. These may include extra cleansing steps like sterilizing in between seatings, contactless payment, social distancing through spacing tables, and staff members using masks.
Restaurateurs are diversifying their cooking offerings to drive profits
Restaurants are pivoting their business model for a post COVID-19 world, broadening beyond the standard dine-in service to provide more distinct experiences. Think set menus for a special night out, red wine tasting flights with a group of buddies or an outdoor film night for the entire household– all used by the restaurant and spent for through the OpenTable app. By encouraging diners to book and pay ahead of time, restaurants can much better manage food waste, curb absences and drive much needed income. Now, restaurateurs can easily handle and promote these experiences through OpenTable.
These are the current examples of how OpenTable has actually rapidly pivoted to support the restaurant market throughout an extraordinary time. In addition to brand-new item functions, the business expanded its booking tech to help locations like grocery stores, bars, wineries and even college dining halls securely resume, introduced a webinar series with restaurant leaders sharing handy tips and finest practices and released a State of the Market data dashboard to show market conditions on a daily basis.
About OpenTable
OpenTable, part of Reservation Holdings, Inc.(NASDAQ: BKNG), powers bookings for the hospitality industry. OpenTable’s software application seats more than 1 billion individuals each year and helps more than 60,000 dining establishments, bars, wineries and other locations draw in visitors, handle capability, enhance operations and optimize income.
Comments
Post a Comment