Home / Fashion and Patterns/ Lakme Style Week 2020 goes digital this October due to coronavirus pandemic
Lakme Style Week (LFW) on Thursday revealed that the fashion showcase is going digital and season fluid for its 2020 edition this October. The virtual occasion will be live from October 21 to 25 on a state-of-the-art virtual platform specially produced for LFW.
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Upgraded: Sep 17, 2020 20: 23 IST
Lakme Style Week (LFW) on Thursday revealed that the fashion showcase is going digital and season fluid for its 2020 edition this October. “With the first-ever digital edition, Lakme Fashion Week will be reinvented to continue to make it possible for the service of style, develop new experiences for audiences and put the spotlight back on the future of fashion,” Ashwath Swaminathan, Head of Innovations at Lakme stated in a declaration.
Jaspreet Chandok, Head– Way Of Life Companies at IMG Reliance said the style market today requires a “mindful brand-new instructions” to sustain in the COVID-19 world.
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