If you heard the collective grieving scream of a thousand Instagram influencers, YouTubers and their fans, it’s because VidCon has been canceled.
It’s the latest mega-event to fall prey to the social distancing steps put in place to minimize the spread of COVID-19
In a declaration, the conference organizers stated:
VidCon is committed to delivering premium home entertainment experiences throughout the world. All tickets and pre-ordered merch that have been bought for the June 17– 20, 2020 event will be refunded in complete by April 15, 2020.
VidCon is among the most essential occasions for the massive entertainment industry that’s grown up around the streaming platforms. Those platforms– particularly YouTube and Instagram– generated a bit over $35 billion in spending in 2019, or approximately half of the advertisement haul that television marketing drew in for the same year.
More than just an opportunity for entertainers to promote themselves and their items, the event is an important window into where social media is heading
In its own way, the occasion is as essential to the streaming neighborhood as upfronts are to standard media, or newfronts are to online media.
The (completely suitable) action to the COVID-19 outbreak is one that’s been echoed in industries as diverse as home entertainment, technology and auto manufacturing. Most of the big car shows have been canceled this year, in addition to the significant designer occasions from Alphabet subsidiary Google and Facebook. Other occasions are going remote or relying on virtual only– like Apple’s big developer and product event later this year.
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